2008 Hot List

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Hot List Category Leaders: Technology
Technology/Innovation factor: From interviews with each company, and by studying technical documents with our scientists, we consider whether the design is innovative and meaningful and how well the company explains its technology.

Other Hot List Slideshows: Technology | Performance | Value Factor | Buzz | Function
Hot List: Driver: CALLAWAY FT-I
DRIVER: CALLAWAY FT-I STREET PRICE: $500
WEBSITE: callawaygolf.com

LOFTS
8.5 (LCG), 9, 9.5 (LCG), 10, 11, 13 HT

TECH STORY
The square shape helps improve heel-toe stability and crown-to-sole performance. A composite body and titanium cup-face provide design freedom for CG location. The LCG tour version is the latest addition (for lower spin), along with an interchangeable shaft-head system called I-Mix.

PLAYER COMMENTS
This is on the smaller side, but it works as well as the bigger ones. More maneuverable... When they say it will help you hit it straighter, they aren't lying."

HOT
You don't have to like square to appreciate the effort here, especially with the addition of a tour version and the mix-and-match head-and-shaft system.

NOT
If it's square, why not push the U.S. Golf Association moment-of-inertia limit? A $500 tag prices out a lot of people who need this technology.
  • Hot List: Driver: CALLAWAY FT-I
  • Hot List: Fairway Wood: Adams Insight XTD a3/a3OS
  • Hot List: Hybrid: Adams Idea a3/a3OS
  • Hot List: Game Improvement Iron: Adams a3
  • Hot List: Super Game Improvement Iron: Callaway Fusion FT- I Brid
  • Hot List: Players' Iron: Taylormade r7 TP
  • Hot List: Wedge: Cleveland CG14
  • Hot List: Blade Putter: Nike IC 20-10
  • Hot List: Mallet Putter: Nike IC 20-20
  • Hot List: Balls $40+: Callaway Tour I/Tour IX
  • Hot List: Balls $21-$30: Bridgestone e6
  • Hot List: Balls <$21: Top-Flite Gamer
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